Cultivate a healthier relationship with money, improve your financial literacy, and nurture your emotional resilience while embracing your cultural identity.
A community money coaching program for those who want to thrive financially and break generational cycles.
Culturally Rich Collective
You’re craving financial peace.
You’re not sure why you can’t save more, pay off your debt, or stick to your budget and feel pressure to have it all together financially as a first-generation daughter who wasn’t taught financial literacy nor had money mentors to guide you.
There’s a lack of resources that truly reflect your cultural values and experiences related to money, making it hard to find the support you need.
Until now, there have been no safe and supportive spaces to share your experiences and improve your finances through a culturally aware lens.
This community program is designed to help you do that, you’re no longer alone.
but navigating your finances can feel overwhelming as a daughter of immigrants trying to uphold cultural and gender expectations.
Your relationship with money feels hard, and you’re struggling to ask for help because we’re taught not to admit our money challenges out loud
- 5 two-hour group virtual sessions (facilitated by Parween) over the two months to explore nuanced financial narratives and strategies to improve your financial well-being
- Live lectures with Parween, community discussions, and peer support
- Self-directed learning in between sessions with guided trainings, reflections and exercises
- Specific money tools (PDFs, spreadsheets, quizzes, and financial tips that align with the topic for that week)
- Access to a private group chat to lean into community wisdom with support during and after the program (and connect with other alumni from future programs)
- Bonus: South Asian therapist community call to explore setting financial boundaries
- Bonus: Post program support for 3 months from Parween via email check ins once a month to help you stay accountable, reflect on your progress, and get direct guidance after the program concludes.
An engaging 8-week group program that offers interactive explorations into the themes of money trauma, generational financial struggles, and practical budgeting and financial planning strategies relevant to our community.
What does it look like:
what you'll learn:
- How to create a balanced financial plan to save more, pay off your debt (if applicable), and provide financial support for your immigrant family (if required)
- How to balance prioritizing your savings between short-term goals (i.e. your emergency fund, travel) to medium-term goals (i.e. saving for your wedding, down payment or other lifestyle changes)
- Strategies for debt repayment & creating your budget
- Emotional regulation techniques to support financial triggers that lead to money avoidance, impulse spending, or frugality
- The impact of money trauma, generational trauma, relational and “good daughter” trauma on our ability to make financial decisions
- A deeper understanding of your upbringing and inherited money beliefs that are in conflict with how you want your relationship with money to look like (the money advice our immigrant parents teach us isn’t always reflective of our reality)
- How to cultivate a safe and healthy relationship with your money while honoring your identity as a daughter of immigrants
what you can expect
Inside the Collective: Past Member Wins
We’re creating A space for those left out of the traditional personal finance narrative…
- Want to end family and generational dysfunctional money patterns
- Desire clarity on which money stories and money beliefs are truly yours, and which are inherited
- Have no idea what to do with your money and are craving a financial plan that takes into account all of your financial needs
- Feel ashamed of your debt or the number in your bank account
- Struggle with guilt: For spending money on yourself or the guilt from being a first-generation daughter earning more
- Hiding/lying about the true state of your finances from family/friends or partner
- Stuck in a cycle of scarcity and survival with money
- Constantly anxious about every expense and worse - unexpected expenses
THIS PROGRAM IS FOR YOU IF yOU:
book a discovery call with parween
Here’s a peek inside
WEEK 1
Understand Money Trauma and How It Affects You: Discover what "trauma responses" look like in money habits and how they influence your financial well-being.
Learn the Trauma of Money Method: Explore a powerful framework that helps you break free from past money trauma and build healthier financial habits.
WEEK 2
Understand Your Money Reactions: Identify how “fight or flight” and avoidance responses show up in your financial habits.
Pinpoint Your Money Triggers: Discover common triggers that affect your financial decisions and gain tools to manage them effectively.
WEEK 3
Create Your Personalized Financial Goals Roadmap
Build a clear document outlining your top savings and debt repayment goals (plug and play Financial Goals Roadmap Document provided).
Learn How to Prioritize Goals
Discover Parween’s signature methods to decide which goals to focus on first, so you can take action with confidence that you're choosing the correct goals.
WEEK 4
Identify Barriers to Budgeting and Saving
Understand what holds you back from sticking to a budget, saving, or paying off debt using a trauma-sensitive approach.
Create a Personalized Budgeting System
Develop a step-by-step, paycheck-by-paycheck budgeting plan following Parween's signature budgeting structure.
BREAK WEEK
WEEK 5
Learn 7 Proven Strategies to Curb Overspending: Implement fresh, effective strategies to help you stop overspending and start saving with ease.
Assess Your Money Scripts and Defenses: Use an assessment tool to uncover your personal money scripts and patterns, so you can make lasting changes.
WEEK 6
Deep and reflective work on how the above influences your money beliefs, creating cycles of overspending, scarcity, and financial stress.
Discover the tools to break free from these limiting beliefs, heal emotional wounds, and build a healthier, more empowered relationship with money.
WEEK 7
Evaluate the root of your immigrant guilt: discover how it blocks your ability to thrive financially.
Learn how to set financial boundaries while honoring your role and responsibilities to your family.
Understand how “good daughter” trauma impacts your money choices and gain tools to break free from these limiting beliefs.
WEEK 8
A workshop facilitated by an external South Asian therapist on understanding brown girl guilt, emotional boundaries, and co-dependency with our money
by the end of the program you will:
- Identify & understand your money triggers that are holding you back
- Have more clarity on what exactly YOUR financial goals should look like and HOW you will achieve them
- Have learned how to thrive financially without feeling guilty or resentful towards your family through processing immigrant daughter guilt, codependency tendencies and setting boundaries
- Have worked through your budget + spending plan, and had Parween give you personalized feedback
- Have implemented new emotional and impulse spending tools that allow you to spend guilt free and without sabotaging your financial progress
- Have an entire group of women who relate to your unique experience and can stay in touch with
Kaustuvi paid off $1900 of debt + saved $5000
"Parween's the real deal"
"Parween is not only genuine but also incredibly supportive - she made me feel safe talking about my financial struggles.
Her cultural sensitivity, recognizing my family responsibilities, was invaluable. I now have a clear plan to achieve my financial goals without sacrificing my well-being.
Thanks to her, I've managed to save $5,000 and pay off $1900 of debt. Even after a recent trip to New York, I remain debt-free.
Parween has taught me that improving my financial situation doesn't mean deprivation but, rather, making mindful spending choices.
I wholeheartedly recommend Parween to anyone seeking not only financial guidance but also personal growth. She's the real deal." ~ Kaustuvi
Sharan saved $12,500
"I've never felt this happy about my finances!"
"I was able to save up over $12,000 for various things- moving out, travel, emergency etc. I've never felt this happy about my finances! This program helped me learn how to reflect on my emotions and figure out the root causes of my spending.
Parween considers the psychological and physiological impacts of spending money, going into debt and investing. She also understands how childhood trauma and experiences can shape the relationship we have with money as adults.
It's not always about 'just stop spending and focus on saving,' it was about answering the why. Why is it so hard for me stop spending? Why do I get anxious about credit card bills? This program helped address so many of my root causes. " ~Sharon
Chan. paid off $14,000 of credit card debt!
"I have financial peace & calmness"
"The most amazing result for me was just having financial peace and calmness - knowing that I had savings for any occurrences in my life was comforting. The plan to have my debt paid off in a certain time frame was amazing (update: she's paid off $14,000 of debt!)
I've saved $6200 and multiple savings buckets (which I did not think was possible).
I loved working with Parween, she's personable and flexible which was so helpful as a nurse with an inconsistent work schedule. Her guidance and support are exactly what I needed shortly after beginning my career." ~Chan
fatuma saved $3000 and paid of 4 credit cards!
"Being part of a program that recognizes cultural aspects of money has been invaluable"
"Thanks to Parween's guidance, I’ve managed to increase my savings by over $3,000, pay off four credit cards, and build a stronger emergency savings plan.
I even have money set aside to support my family if they ever need it.
Beyond the financial progress, Parween’s approach made me feel comfortable and understood. Being part of a community that recognizes the cultural aspects of money management has been invaluable."
~Fatuma
.
kiren increased her net worth by $21,000 in 6 months
Kiren has paid off $13,000 of debt (making her debt free) and saved $8000 in 6 months!
"It was great working with Parween :) She really helped me understand my relationship with money better and also helped me in understanding how to budget and why I should budget. I have left the program in a far better place in regards to my debt and savings due to the strategies Parween provided. For the first time, I actually feel like I'm not stuck in a cycle of debt and impulse buying!" ~Kiren
Jasmine
Jasmine increased her net worth by $10,000 in 12 months!
Jasmine paid off $4000 of debt and saved $6000.
"There comes a time where sometimes you’ve just got to ask for help. This course was like therapy in a way. Parween was able to help me change my life for the better, guiding me through my journey and showing me that I can believe in myself. She puts so much care into helping others and you can tell by the quality and quantity of value you get from the lessons.
Parween, thank you so much for everything. Through you, I was able to work on my traumas and my anxiety that came with money. I’ve learnt to build trust in myself and my decision making. You’ve helped build me a solid foundation and I am so grateful as I am growing to become a woman who is confident in herself and her future. I cannot wait to continue to share my wins!"
Your new money coach.
Wassup, I'm parween
I wish I had a money mentor who could relate my experience of being a first/second generation daughter and how that impacted my ability to save, pay off debt and invest.
So - I became that money mentor.
By the age of 30 I've:
- Saved $100,000 twice (once at 26, and again by 28)
- Paid $40,000 in cash for my Indian wedding
- Contributed $100,000 to the down payment on our home
- Invested $100,000 between my TFSA and RRSP
as seen in
Frequently Asked Questions
2 hours bi-weekly for live lectures/coaching with Parween.
Weekly 1-3 hours to complete assigned homework & watch the trainings (the heaviest weeks are 3 and 4, which is why there's a break week).
We kick off the program in the new year, week of ~January 13th.
What's the time commitment & start date?
Yes! The total cost of the program is $1200 (+GST if you're Canadian) either paid in full or with a 4 month payment plan of:
4 x $310 monthly installments
For the Canadian check out page, click here.
DO YOU HAVE A PAYMENT PLAN?
This is a unique program designed to tackle nuanced financial topics + narratives from growing up in a collectivist culture environment.
Diverse backgrounds and identities are welcome for all those who see themselves represented here.
is the program only for those from immigrant backgrounds?
Ideally, you miss no more than 1 live lecture and coaching call (in other words you show up to 4/5 sessions).
Calls will be recorded and stored within the confines of the program portal for 2 months post-program to review before they are removed.
what if I miss a live lecture?